You are probably aware that email marketing is not only a lucrative business but a venture that is marred with its ups and downs. Statistics show that there are approximately 2.5 billion email users all over the world.
Marketers with apt business skills know that this presents both a challenge and an opportunity. The challenge is to catch the attention of this high number of users.
On the other hand, the opportunity here is that you can convert these users into profitable leads for your business.
If you are to make it in this competitive business world, then you need well thought out strategies.
Most people use their mobile phones for internet applications that allow them to compose, read, reply and delete their emails.
Those brands that do not optimize their emails for mobile devices often end up paying a stiff price for this mistake. Studies suggest that 63% of emails are deleted if they are not optimized for mobile.
To use this aspect to your advantage, ensure that your emails are elegant, simple and readable on mobile devices.
It is never enough to send emails to your prospective clients even if you are doing it consistently. What matters is the content that you send within the email. Be careful not to send an ad in an email.
People do not want to receive emails that appear as an extension of an advertisement. Instead, tailor your message with relevant information that actually adds value to the user.
This way the user gains trust in you and this increases the probability of them reading your emails.
Emails that are sent with personalized messages often receive positive feedback. Even if the customer does not subscribe or reply to your email, at the very least, they will take a look at what you’ve sent them.
Psychologists say that at the local shop, a customer takes a look at a product for five minutes. However, it is a different case when viewing products online.
A customer only takes a glance for 5 seconds before deciding whether to stay or move on. So, it is up to you to make the best of this situation by creating personalized emails.
It is many people’s pre-conceived notion that posts that go viral only exist on social media networks such as Facebook and YouTube. This is not the case.
The truth is that an email can be shared over a million times between users. As a marketer, your primary objective is to reach as many people as you can. Where possible, encourage your prospects to share the emails that you send them to their friends, colleagues and family members.
If this chain is maintained all through, then you could just find your marketing campaign achieving a higher level of success.
To sum it up, you need to be aware that email marketing is a game of numbers. The resources and time that you put into your marketing efforts is only measurable through numbers (i.e. the number of subscribers that actually buy your product in the long run).
Make it such that the marketing objectives go in line with the organizational goals.