Previously, some tips were discussed in part one and how these could help your brand or business be noticed by your targeted audience.
The second installment of this quick know-how article deep dives into the rest of the list.
To continue, stay strong and relevant—find your consumers and make the connection, before your competitor does. Filtering and segregating through the database in LinkedIn has never been easier.
Businesses of all kinds can target on the company size, job position and industry that their target market belong to, thanks to the customizing tools the LinkedIn marketing solutions has to offer.
Once you have found your target audience, type a letter and invite them to be a part of your emailing list. In your message, include the direct link to your sign-up page and inform them what they will be receiving when they submit their details.
As a brand or business making the move of inviting them to participate in your group, it would fair and appropriate to suggest reviewing what they have to offer, as a way of goodwill and there is nothing to lose.
In connection with ensuring your page or account, it is imperative that high quality content is posted on your page. Not only does this help your connections in solving their day-to-day problems but it also lets them see that you represent a company that is ahead of the curve, a true leader and innovator.
Besides inviting audiences to join your group or page, why not join groups that are relevant to your target market, too? It is great way to get a pulse of what is keeping your target audience interested. Moreover, it gives you the chance to engage and interact with them since LinkedIn allows you to send messages through LinkedIn InMail.
Another LinkedIn marketing hack is to make use of Sponsored Updates since consumers nowadays are not convinced by hard sell marketing efforts anymore. A feature of this LinkedIn tool allows businesses to customize which demographic gets to see their post based on age, gender and location as well as job title or function, skills or groups. This features filters through the clutter of other companies’ posts and is a strong way to promote leadership laden content to their target audience.
Lastly, give your business a facelift by encouraging your employees to create their own LinkedIn profiles (with appropriate pictures, of course!). By providing their job history or description and an overview of whom they are connected to, it provides the public a sneak peek of who are behind the business and what their respective responsibilities are.
To wrap the series up, some and maybe not all the tips discussed here could help attract new or additional market for your brands. Beyond being able to connect with a previous client or colleague and be updated on where each is currently employed, the tools of LinkedIn marketing aims to encourage its members to talk business and explore opportunities that will be beneficial to both company and prospected lead.