March 2016

How to Find Your Targeted Market on Twitter

Social media marketing has revolutionized the concept of marketing in many aspects including target market identification, specificity of the message itself and the ability to obtain instant feedback. Twitter is one such online platform that allows for marketing by targeting the social […]
March 2016

The Difference between Facebook and LinkedIn Marketing

With so many social networking sites these days, it is normal to compare two of the biggest platforms—Facebook and LinkedIn. Since Facebook announced that it was creating a platform for professionals, the comparison has escalated even more. Although they appear to be […]
February 2016

Video Marketing: The Culminating Stage

All that planning and preparation will take you to this: the actual production. You’re nearly halfway through the video marketing process, but the day of the shoot is when everything you’ve conceptualized will finally materialize. Production entails filming, first and foremost. With […]